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About Us

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Reem is a high fashion modest wear clothing brand with an edge. It is the brainchild of Ayesha Wazir, made with love and charm.  With over 20 years of experience in retail and textiles and a keen interest in fabrics and weaves, Ayesha’s passion for textile culminated in her forming her own brand. Reem in Arabic means a white gazelle, which is truly a symbol of elegance and grace, which are the qualities Reem as a brand strongly depicts. The unusual and unique styling of the abaya is what sets Reem apart. With attention to detail and high-quality fabric, Reem imbibes pure elegance in all our garments.

The vision of the brand is to empower the woman of Pakistan and to make her feel special. Our clothing is for the woman who wears her hijab with pride, not fitting into any stereotype.  For the woman who wants to boldly express herself on all platforms.