The alarming revelation of the fashion industry as one of the leading global polluters, by BBC News, created an uproar in the community of leading brands to acknowledge their corporate responsibility and embrace a socially and environmentally sustainable perspective. From the industrial manufacture of fabric, to supply chain processes and marketing practices, fashion labels across the world are consistently striving to create a meaningful and long-lasting impact on the reduction of the global carbon footprint. Here are three, world-renowned fashion brands who are doing sustainability the right way.
Housed in the epicenter of Italy’s glamorous spectacle, Milan, is one of the first designers to embrace a sustainable attitude in her business model. Enter a Stella Mcartney store and the first thing you will notice will be the fully biodegradable mannequins and benches made of recycled plastic and foam. In fact, all of the company’s stores, corporate offices, studios and industries are powered by wind or other renewable forms of energy, while recycling systems are installed at each of these locations. The fashion prodigy is engaged in a continuous pursuit for materials that are ecologically safe, from organic cotton to re-engineered and recycled cashmere. When it comes to partnerships, the designer does not hesitate to fly her flag of sustainability, high. In 2017 she partnered with Adidas to design the ultimate Boost trainers made entirely from recycled ocean plastic. Extending her initiative to go green, she has also shaken hands with non-profit organizations like Parley for the Oceans and Canopy to extract more ethically sourced raw materials.
After graduating from the Parsons School of Design in 2000, the young New York-based designer entered the fashion industry with a brand that instantly blew away her competitors with her unapologetic use of color, silhouettes and prints. At such a ripe age of luxury inception she was extremely mindful of responsible consumption and recognizing one’s relationship with the environment. Each Mara Hoffman outfit is a celebration of womanhood and nature. From materials to manufacturing, sustainability is prioritized. Mara Hoffman’s reggae-inspired swimsuits are made from Econyl, a nylon fibre completely regenerated from waste like fishing nets, plastic and degraded fabric fragments. For more luxurious versions of the swimwear, a nylon fibre, 100 percent recreated from recycled plastic bottles, called Repreve is used. Hemp, a linen-like fibre made its first appearance in the Spring 2018 Ready to Wear Collection and immediately gained the title of one of the most environmentally-friendly fabric. The designer's loyalty to nature runs so deep that even the hang tags are made from organic cotton.
Joining the race is yet another New-York based luxury fashion brand that inundates the wardrobes of glamorous A-listers like Elizabeth Hurley and Nicole Richie. The essence of balancing beauty with social conscience is embedded in the very name of the brand: A Mindful Use of Resources.
At Amur, sustainability is a philosophy, a constant reminder that great style should not come at the expense of the environment. Amur has taken environmental friendliness down to the fibre itself. Each outfit conceals in its charismatic beauty, an epic story of its origin, from a natural fibre, fabric regenerated from commercial waste or a cellulosic material. Whether it is linen, natural silk, organic cotton or Hemp, every fabric is ethically sourced and processed. Amur believes that sustainability can only be truly achieved if the entire human community actively participates in this move. It partnered with a non-profit organization, NEST, to get in touch with local artisans in India and Vietnam to develop ecologically safe hardware implements.
The power of fashion is undeniable.Combining luxury with a positive initiative to save this planet can propel the global idea to new heights. We, at Reem are also striving to combine sustainability with modest fashion, by sticking to hand-made embroidered pieces, and use of ecological chemicals for dyes.